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Maccarese S.p.A., one of Italy's largest and most prominent agricultural companies, stands as a model of modern agricultural efficiency and sustainability. As part of the Benetton Group, Maccarese operates extensively across the agricultural, livestock, and energy sectors, showcasing a versatile approach to farming and production.
Spanning an impressive 3,200 hectares, Maccarese cultivates a diverse range of crops, including cereals, protein crops, forages, and vegetables. This extensive agricultural activity supports the local food supply chain, ensuring a steady production of essential crops that contribute to both regional and national markets.
In addition to its vast agricultural operations, Maccarese is home to one of Italy’s largest cattle farms, with 3,600 heads of cattle. This significant livestock operation plays a crucial role in the dairy industry, meeting 15 percent of the daily milk consumption for neighboring areas. The integration of crop cultivation and livestock management exemplifies Maccarese’s comprehensive and efficient approach to agriculture.
The company’s decision to equip its large fleet of farming machinery, including over 25 tractors and various equipment, with BKT tyres highlights the importance of reliable and high-performance tyres in supporting their operations. The use of BKT’s latest-generation tyres, such as the Agrimax Fortis and Agrimax RT 765M, reflects Maccarese’s emphasis on durability, long service life, and fuel optimisation.
Piero Torassa, Field Engineering Manager at BKT Europe, explains, “Employing tyres such as Agrimax Fortis and Agrimax RT 765M means benefiting from greater productivity due to their reinforced nylon carcass and reduced soil compaction.” These tyres provide excellent traction, load capacity, and speed capabilities, ensuring that Maccarese’s machinery can handle the demanding tasks of large-scale farming efficiently.
Furthermore, Maccarese utilizes other BKT tyres like Agrimax Force and Agrimax V-Flecto for their high-performance needs, benefiting from their ability to carry heavier loads at lower inflation pressures, which reduces soil compaction. “Agrimax V-Flecto is the ideal solution to improve the performance of high-power tractors operating both in the field and on the road,” adds Torassa.
For trailers and manure spreader tankers, Maccarese relies on BKT’s Ridemax FL 693 M tyres, known for their excellent self-cleaning capabilities. These tyre choices are critical in maintaining operational efficiency and reducing downtime, essential for the extensive and varied operations of Maccarese.
Commitment to Innovation and Efficiency
BKT’s collaboration with Maccarese S.p.A. underscores its commitment to providing innovative and specialized solutions tailored to the unique demands of the agricultural sector. By choosing BKT tyres, Maccarese enhances its productivity while maintaining sustainable practices, aligning with its goal of high efficiency and environmental stewardship. This strategic alliance between Maccarese and BKT showcases how advanced agricultural technology and high-quality equipment can drive success in modern farming.
BKT Tyres in Ireland
Agrigear is the exclusive importer and distributor of BKT tyres throughout all of Ireland. Tyres are available from our network of agents countrywide, click here to find your nearest BKT stockist. For more information about BKT tyres, visit our website www.agrigear.ie.