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BKT, The global leader in the off-highway tyre industry, has renewed its partnership with GIANTS Software for the latest edition of the popular Farming Simulator 25 video game. This collaboration introduces an updated range of BKT tyres to the virtual farming world, allowing players to customise their tractors with high-performance agricultural tyres. The partnership builds on the success of their initial collaboration in Farming Simulator 22 and continues to connect agriculture and technology in innovative ways.
Strengthening the Link Between Technology and Agriculture
The inclusion of BKT tyres in Farming Simulator 25 is a testament to the brand’s commitment to innovation and connecting with a younger, tech-savvy audience. Through this partnership, BKT bridges the gap between real-world agriculture and gaming, fostering an appreciation for the role of advanced agricultural machinery in farming. The game allows players to experience the benefits of using high-quality tyres by improving their vehicles' performance in various farming activities.
Lucia Salmaso, Managing Director of BKT Europe, commented, “This is not just a game; it’s a platform capable of bringing the public closer to the agricultural world. It gives players the chance to customise their equipment and experience farming in an authentic and engaging way.”
Enhanced Gameplay with a Wide Range of BKT Tyres
Farming Simulator 25 features some of BKT's most advanced tyre models, designed for various applications and conditions. The lineup includes:
- AGRIMAX FORCE: Ideal for high-power tractors and harvesters, offering excellent traction and durability.
- AGRIMAX V-FLECTO: Designed for tillage and transport, providing reduced soil compaction and superior self-cleaning properties.
- AGRIMAX TERIS: Perfect for harvesting operations, with high load capacity and outstanding performance.
- RIDEMAX FL693 M: A versatile option for road applications, ensuring stability and durability.
Players can choose tyres based on their strategy, whether they aim to maximise productivity, reduce environmental impact, or improve versatility in the field.
Martin Seidel, Account Manager at GIANTS Software, expressed his excitement about the partnership: “In Farming Simulator 25, we’ve expanded the range by incorporating more of BKT’s latest tyres, offering players a greater variety of options.”
Inspiring the Next Generation of Farmers
This collaboration not only showcases BKT’s technical expertise but also aims to inspire the next generation of farmers and agricultural enthusiasts. By integrating BKT products into Farming Simulator 25, the brand reinforces its leadership role in both agriculture and gaming, proving that innovation extends beyond the field into the virtual world.
Through Farming Simulator 25, BKT continues to highlight its commitment to sustainability, performance, and innovation, making agriculture accessible and engaging to a global audience.
For more information about BKT and its range of tyres, visit our website. Agrigear is the exclusive importer and distributor of BKT tyres throughout all of Ireland. Tyres are available from our network of agents countrywide, click here to find your nearest BKT stockist.