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BKT, the global leader in the off-highway tyre industry, has proudly announced the renewal of its Title Sponsorship for Serie BKT, the second professional division of Italian men's football, until 2028. This extension reaffirms BKT's long-standing commitment to supporting Italian football and nurturing young talent.
Since becoming the Title Sponsor in 2018, BKT has significantly contributed to the growth and popularity of Serie BKT. Over the past six years, the partnership has enhanced brand recognition and engaged fans across 41 Italian cities. The upcoming season will see the addition of four new cities, expanding the league's reach and deepening connections with local communities, including BKT’s main audience—farmers and their families.
Enhancing Fan Engagement and Community Support
BKT's sponsorship is not just about football; it's about enriching the fan experience and giving back to communities. Initiatives like the "BKT Premia" contest have attracted over half a million entries since 2020, offering fans prizes such as autographed jerseys and game balls, and creating unique experiences with their favourite teams. These efforts have bolstered fan interaction, increased brand visibility, and strengthened the sense of community around Serie BKT.
Moreover, BKT's "Fattore Campo" (field factor) project exemplifies its dedication to social responsibility. Through this initiative, BKT donates new sports and leisure spaces to cities in the BKT Series, enhancing local sports infrastructure and fostering social cohesion. These contributions significantly improve the quality of life for many, particularly in rural areas where agriculture is a central part of daily life.
Commitment to Long-Term Growth and Development
Lucia Salmaso, Managing Director of BKT Europe, expressed pride in the company's continued support for Italian football and its broader social initiatives. “BKT's dedication to social initiatives such as Fattore Campo reflects our deep commitment to local communities. We are ready to set new ambitious goals, renewing our commitment to support Italian football and sports in general for the coming seasons,” said Salmaso.
By 2028, BKT and Serie BKT will celebrate a decade-long partnership, making BKT the longest-standing sponsor in the history of the league. This milestone reflects the strong relationship built on shared values and mutual growth, showcasing how a commitment to development can create deep, mutually beneficial ties within the sports ecosystem.
For more information about BKT sponsorships, visit sponsorship.bkt-tires.com