.jpg)
BKT Tyres has announced an exciting long-term partnership with Six Nations Rugby, becoming the official tyre partner for both the Guinness Men’s Six Nations and the Guinness Women’s Six Nations Championships. This collaboration will begin with the highly anticipated 2025 editions of the tournaments, set to kick off on January 31st for the men’s competition and March 22nd for the women’s competition.
Lucia Salmaso, BKT Europe (left) and Tom Harrison, CEO of Six Nations Rugby
This partnership not only highlights BKT’s strong connection to sport but also introduces an innovative new feature: the BKT Rising Stars Award, designed to celebrate and spotlight emerging rugby talent on an international level.
BKT and Rugby: A Shared Commitment to Values
Rugby is a sport that embodies many of BKT’s core values, including teamwork, innovation, fair play, and community. According to Lucia Salmaso, Managing Director of BKT Europe:
"Rugby embodies BKT’s values as no other sport. It’s about teamwork, physicality, fair play, community, and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale."
The partnership is not just about sponsorship; it’s about fostering the growth of the sport while supporting the future stars of rugby through initiatives like the BKT Rising Stars Award. This award reflects BKT’s global mission to empower potential and nurture growth, whether in sports or the agricultural, industrial, and earthmoving sectors where its tyres are widely used.
A Perfect Match for Irish Rugby Fans
BKT’s presence in Ireland is well-known through its association with Agrigear Tyre and Wheel Specialists, the official distributor of BKT tyres in Ireland. Rugby has an immense following in Ireland, with the Six Nations Championships being a highlight of the sporting calendar for fans across the country.
Sandra Deering, Sales and Marketing Manager at Agrigear, expressed her delight: "BKT’s partnership with Six Nations Rugby is an exciting development, reaffirming BKT’s commitment to sport and nurturing young talent. In Ireland, the Six Nations has a huge following and fan-base throughout the country, many of whom are loyal users of BKT tyre products across agricultural, industrial and earthmoving sectors. This is a great opportunity for BKT to support and connect with its tyre customers and their families."
Supporting Excellence Beyond the Field
BKT Tyres is a global leader in the off-highway tyre sector, producing tyres for agriculture, industrial machinery, and construction. Their partnership with Six Nations Rugby highlights their commitment to excellence and innovation not only in their products but also in their contributions to communities worldwide.
Through this partnership, BKT will use dynamic branding opportunities, such as in-game advertising, and initiatives like the Rising Stars Award to strengthen its presence in markets like Ireland, where rugby and farming are integral parts of life.
Looking Ahead to the 2025 Six Nations Championships
As the 2025 Six Nations Championships approach, fans can look forward to thrilling matches, outstanding performances, and the opportunity to witness rising stars make their mark on international rugby. BKT’s involvement adds another layer of excitement, showcasing their dedication to the values that rugby and its fans hold dear.
For more information about BKT and its range of tyres, visit our website. Agrigear is the exclusive importer and distributor of BKT tyres throughout all of Ireland. Tyres are available from our network of agents countrywide, click here to find your nearest BKT stockist.